Lila Ube Café Brand Identity

Lila Ube Café is the fictional Filipino dessert café that ube (purple yam) lovers wish existed 💔

The name "lila" is the Tagalog word for purple, and the fluid shapes incorporated into the brand are taken from the yams themselves. The logo’s fluid shape also adds to the mystical characteristics of the brand, in addition to the motherly figure decorated with elements inspired by traditional Filipino wear (baro at saya) and the Philippine national flag.